What is IDFA and Why Apple Killed it: Everything Marketers Need to

What is IDFA and Why Apple Killed it: Everything Marketers Need to idfa IDFA Changes: Tips for Advertisers & Publishers · Adapt Your Creative Testing Strategy · Extend The Pre-Install Journey · Try App Clips · Invest idfa IDFA stands for “ID for advertisers” and is unique to each iOS device IDFA is the standard that Apple adopted that allows mobile advertising

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idfa Note that the IDFA is specific to the device and will persist until it is reset by the user Since the rollout of iOS , apps have been required to request IDFA is a unique code that Apple assigns to each iPhone for third parties to track users for ad-targeting